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Topic: Media buyers

Articles
17 Jul, 2025

Innovators Unscripted With Paramount

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Articles
15 Jul, 2025

Innovators Unscripted With Omnicom Media Group

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Articles
10 Jul, 2025

Innovators Unscripted With Scope3

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Case studies
01 Jul, 2025

StackAdapt Enhances Streaming TV Efficiency With Index Exchange’s Ad Podding Solution 

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Articles
27 May, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning

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People watching CTV on the couch programmatic efficiency
Articles
27 Feb, 2023

Programmatic Efficiency Through Collaboration: 3 Trends that Will Transform the UK Digital Landscape in 2023

The UK is facing a very challenging 2023 economically, as consumer spending power and marketing budgets shrink. With that, prioritising …

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Mobile phone showing a rocket and an arrow representing programmatic ad trends
Articles
16 Dec, 2022

 The Most Agile Year on Record: Top Programmatic Ad Trends to Watch in 2023

There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …

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Woman, Adult, Female
Articles
06 Dec, 2022

As Ad Budgets Shrink this Winter, Accountable Programmatic Practices Will Build More Resilient Value Chains

UK media owners have been pivotal in bringing attention, awareness, and depth to the turbulent stories that have shaped 2022. …

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Articles
01 Nov, 2022

Realising the True Value of Programmatic CTV

According to recent reports, streaming viewership surpassed cable television for the first time this year. As marketers continue to shift their …

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Couch, Furniture, Sitting
Articles
13 Oct, 2022

Q&A With Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market 

As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …

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Two women outside shopping for the holidays and browsing phone and tablet
Articles
27 Sep, 2022

How To Optimise Your Holiday Campaign This Season 

‘Tis the season: we’ve barely said goodbye to summer yet holiday shoppers are already crossing items off their gift lists.  …

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people chatting
Articles
10 Aug, 2022

How to Select the Right Universal ID: A Guide for Marketers 

As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have emerged …

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Articles
06 Aug, 2022

IX Traffic Filter: Meeting 2020’s Business Challenges with Machine Learning

Let’s rewind to a time before quarantine and face masks—the year 2019. As we set our sights on 2020, one …

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Young group of people looking at their phones and tablet
Articles
26 Jul, 2022

3 Ways to Prepare Your Addressability Strategy for a Privacy-First World 

A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …

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Articles
12 Jul, 2022

With Ad-Supported Streaming on the Rise, CTV’s Future Depends on Ad Tech

Connected TV (CTV) unifies TV’s immersive experience with digital’s precise delivery and real-time insights, a powerful combination that has caught …

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