As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …
Read more
Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) and Topics Privacy Sandbox …
Read more
Our engineering teams are committed to producing an efficient exchange with superior infrastructure, alongside building deep relationships internally and externally. …
Read more
With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …
Read more
At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …
Read more
The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
Read more
In our new “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get …
Read more
In today’s ever-changing world of TV advertising, it’s crucial to stay ahead of the trends. Insights from the “Future of …
Read more
Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …
Read more
When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …
Read more