Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting
The programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardisation to streaming and …
Read moreThe programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardisation to streaming and …
Read moreAt Index Exchange, diversity, equity, inclusion, and belonging (DEI&B) are crucial pillars in building an environment where every voice is …
Read moreIn our “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get a …
Read moreAs the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …
Read moreSince Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) and Topics Privacy Sandbox …
Read moreOur engineering teams are committed to producing an efficient exchange with superior infrastructure, alongside building deep relationships internally and externally. …
Read moreWith more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …
Read moreAt Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …
Read moreThe new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …
Read moreIn our new “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get …
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