The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023
There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
Read moreThere’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …
Read moreEvolving economic concerns have wide-ranging implications for the future of digital advertising. After decades of low rises in interest rates …
Read moreOverview Programmatic short-form video is a cost-effective way to drive brand awareness; however, curating this inventory across all screens and …
Read moreAs consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
Read moreThe holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …
Read more‘Tis the season: we’ve barely said goodbye to winter yet holiday shoppers are already crossing items off their gift lists. …
Read moreOver the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorised Digital Sellers (ads.txt and app-ads.txt) …
Read moreAs third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have …
Read moreA privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
Read moreBeginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
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