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Blog

Articles
18 Feb, 2025

Untapped Potential: How AI Innovation Will Drive the Future of Ad Tech

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Articles
13 Jan, 2025

Freestar Publishers See $300K Incremental Revenue Lift with Highly Viewable Index Exchange Flex Ad Unit

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Articles
15 Oct, 2024

Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting

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Case studies
14 Aug, 2024

Deakin University Sees Sustainability Success Using Index Exchange’s Green Media Products

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Case studies
11 May, 2023

LADbible Group Sees 86% View-through Rate on Outstream Video Ads with Index Exchange  

  Overview Embracing new ad formats can offer media owners both added revenue streams and a better overall experience for their …

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Face, Happy, Head
Articles
01 May, 2023

Life at Index: A Spotlight on Our Index Women Employee Resource Group

One of our goals at Index is to foster active communities of allyship to support all Indexers, across many spectrums. …

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Articles
19 Apr, 2023

An Open Letter: Strengthening Our Partnership and Commitment to DSPs  

To our valued DSP partners,   I am reaching out to reassert our unwavering dedication to your success and to reinforce …

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Architecture, Building, Furniture
Articles
13 Apr, 2023

Content Signal Transparency Is Key to Scaling Connected TV in 2023

It’s safe to say that connected TV (CTV) is certainly not a fad, but a consumer shift that’s changing the …

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Adult, Female, Person
Articles
29 Mar, 2023

How Empathetic Allies Helped Kinesso’s Natalie Hatch Overcome Leadership Hurdles

Women’s History Month is an awareness initiative that Index Exchange holds very close to our hearts. Our Index Women’s Network …

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Articles
21 Mar, 2023

Growing Our Index Engineering Team in India 

As an engineering-first company, Index Exchange has long invested in building talent and growing our technical teams. I was immediately …

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Articles
03 Mar, 2023

CTV Advertising Delivers Control and Efficiency for Marketers 

Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximise their resources. Already-tightened budgets …

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People, Person, Woman
Articles
11 Jan, 2023

How We’re Building a Diverse and Inclusive Workplace at Index 

Building a culture based on diversity, equity, and inclusion (DE&I) is imperative to the workplace. Here at Index, we understand …

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Articles
17 Dec, 2022

The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023

There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …

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Articles
13 Dec, 2022

A Look Ahead at 2023 and the Future of Digital Advertising in Australia

Evolving economic concerns have wide-ranging implications for the future of digital advertising. After decades of low rises in interest rates …

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