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Category: Articles

Articles
18 Feb, 2025

Untapped Potential: How AI Innovation Will Drive the Future of Ad Tech

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Articles
13 Jan, 2025

Freestar Publishers See $300K Incremental Revenue Lift with Highly Viewable Index Exchange Flex Ad Unit

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Articles
15 Oct, 2024

Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting

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Case studies
14 Aug, 2024

Deakin University Sees Sustainability Success Using Index Exchange’s Green Media Products

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DEI&B event at Index Exchange
Articles
01 Oct, 2024

Meet Our Indexers: The DEI&B Core Team

At Index Exchange, diversity, equity, inclusion, and belonging (DEI&B) are crucial pillars in building an environment where every voice is …

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Index Exchange colleagues gathered around laptop
Articles
28 Aug, 2024

Behind the Tech: Building Index Marketplaces

In our “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get a …

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The New Era of Live Event Advertising in Streaming
Articles
21 Aug, 2024

The New Era of Live Event Advertising in Streaming

In recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms …

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Articles
23 Jul, 2024

Eliminating MFA Sites: How Marketers Can Protect Campaigns and Ensure Quality Ad Placements

As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …

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Insights from Our Privacy Sandbox Testing
Articles
11 Jul, 2024

Insights from Our Privacy Sandbox Testing

Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) and Topics Privacy Sandbox …

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Articles
13 Jun, 2024

Unlocking the Power of Curation with Index Marketplaces

As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …

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Articles
30 May, 2024

Meet Our Engineering Teams: The Data Products Division

Our engineering teams are committed to producing an efficient exchange with superior infrastructure, alongside building deep relationships internally and externally. …

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Articles
23 May, 2024

Improving Content Discovery in Streaming TV: Q&A with Plex  

With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …

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Articles
07 May, 2024

Taking a Stand: Eliminating MFA Sites and Fostering Quality Journalism   

At Index Exchange, we’ve long championed the cause of legitimate publishers—the dedicated journalists and content creators that inform, engage, and …

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Articles
24 Apr, 2024

Supporting the New IAB Tech Lab PLCMT Guidelines for Video Inventory  

The new PLCMT video definitions, which the IAB Tech Lab updated last year, provide a consolidated breakdown of video ad …

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