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Category: Articles

Articles
18 Feb, 2025

Untapped Potential: How AI Innovation Will Drive the Future of Ad Tech

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Articles
13 Jan, 2025

Freestar Publishers See $300K Incremental Revenue Lift with Highly Viewable Index Exchange Flex Ad Unit

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Articles
15 Oct, 2024

Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting

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Case studies
14 Aug, 2024

Deakin University Sees Sustainability Success Using Index Exchange’s Green Media Products

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Articles
17 Apr, 2024

Behind the Tech: Solving Challenges in Streaming TV

In our new “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get …

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Articles
08 Apr, 2024

The Future of TV Advertising: Advancements, Measurement, and a Seamless Viewing Experience

In today’s ever-changing world of TV advertising, it’s crucial to stay ahead of the trends. Insights from the “Future of …

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Articles
28 Mar, 2024

New Privacy Sandbox Reporting Introduces More Transparency Into Performance

Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …

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Articles
26 Mar, 2024

The Ad Podding Revolution: How OpenRTB 2.6 Is Transforming Streaming TV 

When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …

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Articles
09 Mar, 2024

Celebrating Women in Media: Progress, Challenges and Our Continued Commitment

As we honour International Women’s Day and Women’s History Month, it’s crucial to acknowledge the advancements for women and their …

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Articles
24 Jan, 2024

Life at Index: A Spotlight on Our Diversability Employee Resource Group 

Throughout the year, our Diversability employee resource group (ERG) supports and educates employees on mental wellbeing and wellness, neurodiversity, and …

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Articles
18 Jan, 2024

The Index Experience: What It’s Like to Work at Index Exchange

Imagine yourself looking for your next career opportunity. You interact with the recruitment team, the hiring managers, and you do …

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Articles
15 Jan, 2024

What Is Google’s Privacy Sandbox and How Can You Get Started? 

Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …

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Articles
19 Dec, 2023

2023: The Year Programmatic Embraced Efficiency

With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …

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Articles
07 Dec, 2023

Decoding the Digital Advertising Trends Shaping Australia in 2024

In the ever-changing advertising industry, staying ahead of the curve is no longer a choice but a necessity for media …

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