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Category: Articles

Articles
18 Feb, 2025

Untapped Potential: How AI Innovation Will Drive the Future of Ad Tech

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Articles
13 Jan, 2025

Freestar Publishers See $300K Incremental Revenue Lift with Highly Viewable Index Exchange Flex Ad Unit

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Articles
15 Oct, 2024

Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting

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Case studies
14 Aug, 2024

Deakin University Sees Sustainability Success Using Index Exchange’s Green Media Products

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Person, Sitting, Indoors
Articles
04 Jul, 2023

Why Media Buyers Are Flocking to CTV to Meet Audiences

The video advertising market, particularly connected TV (CTV) is rapidly evolving. It’s fascinating to think about just how fast the …

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Parade, Person, Accessories
Articles
21 Jun, 2023

Life at Index: A Spotlight on Our Index Pride Employee Resource Group

Happy Pride Month!   Each June, Pride Month provides us with a time to honour and celebrate the history and accomplishments …

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Articles
07 Jun, 2023

Why FAST Services Are a Can’t-Miss Opportunity for Marketers 

Streaming TV again took centre stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% of …

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Face, Happy, Head
Articles
01 May, 2023

Life at Index: A Spotlight on Our Index Women Employee Resource Group

One of our goals at Index is to foster active communities of allyship to support all Indexers, across many spectrums. …

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Articles
19 Apr, 2023

An Open Letter: Strengthening Our Partnership and Commitment to DSPs  

To our valued DSP partners,   I am reaching out to reassert our unwavering dedication to your success and to reinforce …

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Architecture, Building, Furniture
Articles
13 Apr, 2023

Content Signal Transparency Is Key to Scaling Connected TV in 2023

It’s safe to say that connected TV (CTV) is certainly not a fad, but a consumer shift that’s changing the …

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Adult, Female, Person
Articles
29 Mar, 2023

How Empathetic Allies Helped Kinesso’s Natalie Hatch Overcome Leadership Hurdles

Women’s History Month is an awareness initiative that Index Exchange holds very close to our hearts. Our Index Women’s Network …

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Articles
21 Mar, 2023

Growing Our Index Engineering Team in India 

As an engineering-first company, Index Exchange has long invested in building talent and growing our technical teams. I was immediately …

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woman watching CTV advertising
Articles
03 Mar, 2023

CTV Advertising Delivers Control and Efficiency for Marketers 

Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximise their resources. Already-tightened budgets …

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People, Person, Woman
Articles
11 Jan, 2023

How We’re Building a Diverse and Inclusive Workplace at Index 

Building a culture based on diversity, equity, and inclusion (DE&I) is imperative to the workplace. Here at Index, we understand …

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