Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
Read more
Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …
Read more
Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …
Read more
The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetisation and mediation partners.
Read more
The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how connected TV …
Read more
The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …
Read more
Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …
Read more
Google announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate header bidding …
Read more
Learn how digital advertising has grown over the last year, and the opportunities and challenges this growth presents for Australia media owners and buyers.
Read more
Every March, International Women’s Day and Women’s History Month mark an opportunity to celebrate the many notable achievements of women …
Read more