Streaming TV ads are usually delivered in pods—a group of sequential ads shown during a commercial break. For viewers, this …
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Programmatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
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The programmatic ecosystem is in the midst of an evolution driven by significant advances in AI technology coupled with a …
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In today’s global landscape, sustainability has evolved from a mere buzzword into a pivotal focus area for organisations.
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As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …
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Anticipating the future needs of streaming buyers, StackAdapt proactively partnered with Index Exchange to implement ad podding, a modern, standards-based approach to transacting video ad breaks in programmatic environments.
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Hearts & Science, a leading media agency, is on a mission to help clients align their media investments with their broader sustainability goals.
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This article was originally published on August 5, 2024 and last updated on May 22, 2025. In recent years, the …
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This year’s NewFronts made one thing clear: the future of streaming TV advertising is not just about content, it’s about …
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Overview The digital advertising ecosystem has a substantial carbon footprint, making sustainability a pivotal focus area. Increasingly, marketers must evaluate …
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Ad waste continues to plague marketers, with an estimated $20 billion wasted annually due to fraud, made-for-advertising (MFA) sites, viewability, brand safety risks, supply chain inefficiencies, or non-performing media.
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Digital advertising underpins the business model of the internet—keeping content free and accessible while powering a multi-billion-dollar ecosystem. Ad tech …
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Overview Freestar, which powers monetisation for the world’s leading digital publishers, sought to enhance its publishers’ video inventory without disrupting …
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As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …
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Our vision at Index Exchange is total market efficiency, and our engineering teams are using machine learning and optimisation to …
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