The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetisation and mediation partners.
Read more
The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how connected TV …
Read more
Overview Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant …
Read more
The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …
Read more
Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …
Read more
Google announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate header bidding …
Read more
Every March, International Women’s Day and Women’s History Month mark an opportunity to celebrate the many notable achievements of women …
Read more
The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …
Read more
When Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …
Read more
In December 2021, we welcomed Ray Ghanbari as our new CTO, overseeing our engineering, IT, and infrastructure organisations. Ray brings …
Read more