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Blog

Articles
Sep 25, 2023

Better Price Transparency Unlocks More Efficiency and Value in Programmatic 

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Articles
Sep 19, 2023

Sustainability in Advertising: Impactful Actions for a Greener Future 

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Articles
Aug 30, 2023

Feed Your Ambition: Engineering at Index Exchange

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Articles
Sep 11, 2023

It’s Time to Overhaul Price Floors in Programmatic Advertising 

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Person, Human, Electronics
Case studies
Oct 17, 2022

Leading Brand Boosts Video Completions and Reduces CPMs with Our Inventory Packages

Overview Programmatic short-form video is a cost-effective way to drive brand awareness; however, curating this inventory across all screens and …

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Couch, Furniture, Sitting
Articles
Oct 14, 2022

Q&A with Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market 

As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …

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Person, Human, Popcorn
Articles
Oct 07, 2022

How to Maximise Ad Revenue This Holiday Season

The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …

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Two women outside shopping for the holidays and browsing phone and tablet
Articles
Sep 28, 2022

How to Optimise Your Holiday Campaign This Season

‘Tis the season: we’ve barely said goodbye to winter yet holiday shoppers are already crossing items off their gift lists. …

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Person, Human, LCD Screen
Articles
Aug 22, 2022

More Transparency in CTV through Ads.txt and App-ads.txt

Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorised Digital Sellers (ads.txt and app-ads.txt) …

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People sitting down and chatting
Articles
Aug 10, 2022

How to Select the Right Universal ID: A Guide for Marketers 

As third-party cookies fade away and device manufacturers continue to limit the use of mobile  advertising identifiers, universal IDs have …

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Person, Human, Clothing
Articles
Jul 26, 2022

3 Ways to Prepare Your Addressability Strategy for a Privacy-First World

A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …

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Mobile Phone, Cell Phone, Phone
Articles
Jul 07, 2022

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …

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Articles
Jun 22, 2022

What’s Wrong with CTV Ad Pods? 

Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …

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Computer Keyboard, Computer, Electronics
Articles
Jun 14, 2022

Improvements in Price Discovery will Accelerate the Growth of Programmatic

Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …

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