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Blog

Articles
Mar 03, 2023

CTV Advertising Delivers Control and Efficiency for Marketers 

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Articles
Dec 17, 2022

The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023

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Articles
Dec 13, 2022

A Look Ahead at 2023 and the Future of Digital Advertising in Australia

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Articles
Nov 17, 2022

It’s Time to Overhaul Price Floors in Programmatic Advertising 

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Case studies
Oct 17, 2022

Leading Brand Boosts Video Completions and Reduces CPMs with Our Inventory Packages

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Articles
May 25, 2022

Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace

The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetisation and mediation partners.

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Electronics, Phone, Person
Articles
May 19, 2022

10 Of the Most Exciting OpenRTB 2.6 Features

The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how connected TV …

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Computer Keyboard, Hardware, Keyboard
Case studies
May 16, 2022

Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange

Overview Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant …

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Pc, Computer, Electronics
Articles
May 02, 2022

Curate the Open Market with Inventory Packages

The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …

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Person, Human, Restaurant
Articles
Apr 28, 2022

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …

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Coffee Cup, Cup, Person
Articles
Apr 27, 2022

Technology Choices Will Make Programmatic Advertising Easier and More Profitable for Content Creators

Google announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate header bidding …

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Articles
Mar 09, 2022

Empowering Women in Advertising: 3 Female Leaders Share Their Advice

Every March, International Women’s Day and Women’s History Month mark an opportunity to celebrate the many notable achievements of women …

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Andrew Casale and Jeff Green
Webinars
Mar 02, 2022

How to Navigate the Future of Programmatic

The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …

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Google API in sea of people
Articles
Feb 03, 2022

What You Need to Know about Topics API, Google’s Replacement for FLoC

When Google Chrome delayed the deprecation of third-party cookies last year, it signalled that big changes were imminent. Sure enough, on January …

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People sitting on couch
Articles
Jan 31, 2022

Meet Ray Ghanbari, Chief Technology Officer at Index Exchange

In December 2021, we welcomed Ray Ghanbari as our new CTO, overseeing our engineering, IT, and infrastructure organisations. Ray brings …

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