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Topic: Product news

Articles
Mar 03, 2023

CTV Advertising Delivers Control and Efficiency for Marketers 

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Articles
Dec 17, 2022

The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023

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Articles
Dec 13, 2022

A Look Ahead at 2023 and the Future of Digital Advertising in Australia

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Articles
Nov 17, 2022

It’s Time to Overhaul Price Floors in Programmatic Advertising 

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Case studies
Oct 17, 2022

Leading Brand Boosts Video Completions and Reduces CPMs with Our Inventory Packages

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Person, Human, Electronics
Case studies
Oct 17, 2022

Leading Brand Boosts Video Completions and Reduces CPMs with Our Inventory Packages

Overview Programmatic short-form video is a cost-effective way to drive brand awareness; however, curating this inventory across all screens and …

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Mobile Phone, Cell Phone, Phone
Articles
Jul 07, 2022

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …

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Computer Keyboard, Hardware, Keyboard
Case studies
May 16, 2022

Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange

Overview Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant …

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Pc, Computer, Electronics
Articles
May 02, 2022

Curate the Open Market with Inventory Packages

The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …

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Person, Human, Restaurant
Articles
Apr 28, 2022

Introducing Volume Incentives for Buyers: Using Economies of Scale to Improve Supply Path Efficiency

Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …

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Andrew Casale standing and talking
Articles
Nov 16, 2021

Introducing the New Index Exchange Platform: Increased Efficiency across Channels

In the nearly two decades since we started our company, the focus has been to set the standard for the …

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