Articles
19 Sep, 2023
Sustainability in Advertising: Impactful Actions for a Greener Future
Climate change is one of the most pressing challenges we’re all facing today, and the call for more sustainable business …
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Articles
11 Sep, 2023
It’s Time to Overhaul Price Floors in Programmatic Advertising
This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …
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Articles
30 Aug, 2023
Feed Your Ambition: Engineering at Index Exchange
As an engineering-first company, our foundation is our technology platform and all of the Indexers who come together to improve, …
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Articles
04 Jul, 2023
Why Media Buyers Are Flocking to CTV to Meet Audiences
The video advertising market, particularly connected TV (CTV) is rapidly evolving. It’s fascinating to think about just how fast the …
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Articles
21 Jun, 2023
Life at Index: A Spotlight on Our Index Pride Employee Resource Group
Happy Pride Month! Each June, Pride Month provides us with a time to honour and celebrate the history and accomplishments …
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Articles
07 Jun, 2023
Why FAST Services Are a Can’t-Miss Opportunity for Marketers
Streaming TV again took centre stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% of …
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Articles
01 May, 2023
Life at Index: A Spotlight on Our Index Women Employee Resource Group
One of our goals at Index is to foster active communities of allyship to support all Indexers, across many spectrums. …
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Articles
19 Apr, 2023
An Open Letter: Strengthening Our Partnership and Commitment to DSPs
To our valued DSP partners, I am reaching out to reassert our unwavering dedication to your success and to reinforce …
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Articles
13 Apr, 2023
Content Signal Transparency Is Key to Scaling Connected TV in 2023
It’s safe to say that connected TV (CTV) is certainly not a fad, but a consumer shift that’s changing the …
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Articles
29 Mar, 2023
How Empathetic Allies Helped Kinesso’s Natalie Hatch Overcome Leadership Hurdles
Women’s History Month is an awareness initiative that Index Exchange holds very close to our hearts. Our Index Women’s Network …
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