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Blog

Articles
19 Dec, 2025

Charting the Next Era of Programmatic: A Look Back at 2025

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Articles
18 Dec, 2025

Exploring the Future of AI in Advertising With IPG

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Case studies
12 Nov, 2025

Context at Streaming TV Scale: PMG, IRIS.TV, and Index Exchange Drive Brand Lift

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Articles
07 Oct, 2025

Introducing the Data Vendor Ecosystem: Premium Data and Smarter Decisions Without Added Fees

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Articles
27 May, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning

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Articles
18 Dec, 2025

Exploring the Future of AI in Advertising With IPG

Explore how Index Exchange and IPG are shaping the future of AI in advertising, helping brands unite intelligence and creativity to drive performance.

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Articles
15 Dec, 2025

Sell-Side Decisioning in Focus: An Interview With Global Agency JAKALA

Find out how JAKALA, a global agency, uses sell-side decisioning and curation to improve efficiency and campaign outcomes.

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Articles
11 Dec, 2025

Life at Index Exchange: Career Journeys From Long-Tenured Employees

Long-tenured employees highlight their careers at Index Exchange and how their roles evolved alongside the company’s innovation and expansion.

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Case studies
12 Nov, 2025

Context at Streaming TV Scale: PMG, IRIS.TV, and Index Exchange Drive Brand Lift

See how PMG and IRIS.TV activated contextual data through Index Marketplaces to deliver scaled streaming TV performance, driving a 9X increase in brand preference.

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Articles
23 Oct, 2025

A New Model for Dynamic Take Rates That Puts Media Owners First

The shift to first-price auctions intended to simplify programmatic advertising auctions and increase transparency. In theory, this should have created …

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Articles
19 Dec, 2025

Charting the Next Era of Programmatic: A Look Back at 2025

Index CEO Andrew Casale reflects on the key moments of 2025—from sell-side decisioning to AI to live streaming—and how they’re shaping the next era of programmatic.

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Case studies
23 Oct, 2025

The Guardian Boosts Auction Efficiency and Revenue With Index Exchange’s Transparent Dynamic Take Rates 

See how the Guardian boosted revenue by 4% and impressions served by 45% with Index Exchange’s Transparent Dynamic Take Rates, driving transparency and efficiency.

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Articles
07 Oct, 2025

Introducing the Data Vendor Ecosystem: Premium Data and Smarter Decisions Without Added Fees

Marketers today expect more from programmatic: addressable reach, measurable outcomes, and smarter use of every media dollar. To meet this …

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Articles
02 Oct, 2025

From Vision to Reality: Our New India Office Is Officially Open

I’m thrilled to share that Index Exchange has officially opened our new Bangalore office—a major milestone in our global growth …

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Articles
15 Sep, 2025

Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting 

This article was originally published on October 14, 2024 and last updated on September 12, 2025. The programmatic ecosystem has …

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Articles
26 Aug, 2025

Weather Intelligence Meets Sell-Side Decisioning: Q&A With The Weather Company

Discover how The Weather Company uses AI-powered weather targeting and sell-side decisioning to deliver smarter, privacy-friendly advertising across channels.

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Index Marketplaces
Case studies
21 Aug, 2025

How Smart Supply by AI Digital Improved Video KPIs by 19% via Index Marketplaces

Learn how Index Marketplaces and sell-side decisioning helped Smart Supply deliver impressive video performance, driving efficiency and long-term value.

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Articles
14 Aug, 2025

Innovators Unscripted With Dentsu EMEA

Want more? Check out the Innovators Unscripted Bonus Round with Nick Halas. Dentsu EMEA’s Nick Halas on how sell-side decisioning …

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Articles
12 Aug, 2025

Innovators Unscripted With LG Ad Solutions

LG Ads’ Tony Marlow joins Innovators Unscripted to share how innovation and industry collaboration is transforming the streaming experience.

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Articles
07 Aug, 2025

Innovators Unscripted With WPP Media Choreograph

Choreograph’s Rich Astley joins Innovators Unscripted to share how AI, automation, and data boost programmatic performance and reduce complexity for media buyers.

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