Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …
Read more
The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetisation and mediation partners. …
Read more
The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …
Read more
Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant amount of web activity today occurs in browsers such as Safari, Edge, and Firefox—all of which already restrict use of that identifier.
Read more
The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …
Read more
Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …
Read more
Google announced an important new feature this week designed to simplify the header bidding workflow. Publishers can more easily integrate header bidding …
Read more
For all of the continued uncertainty about the pandemic’s impact on the UK, digital advertising continues its unprecedented growth. Ad …
Read more
Every March, International Women’s Day and Women’s History Month mark an opportunity to celebrate the many notable achievements of women …
Read more
The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …
Read more