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Blog

Articles
22 Jan, 2026

Innovators Unscripted: How Agentic Advertising Is Moving From Theory to Action

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Articles
19 Dec, 2025

Charting the Next Era of Programmatic: A Look Back at 2025

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Articles
18 Dec, 2025

Exploring the Future of AI in Advertising With IPG

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Case studies
12 Nov, 2025

Context at Streaming TV Scale: PMG, IRIS.TV, and Index Exchange Drive Brand Lift

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Articles
27 Mar, 2024

New Privacy Sandbox Reporting Introduces More Transparency Into Performance

Update: As of April 16, 2024, Topics API reporting is also available in the Index UI. As we work with …

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Articles
26 Mar, 2024

The Ad Podding Revolution: How OpenRTB 2.6 Is Transforming Streaming TV 

When the OpenRTB 2.6 protocol was released in early 2022, it delivered a range of new features that promised to …

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Articles
24 Jan, 2024

Life at Index: A Spotlight on Our Diversability Affinity Group

Throughout the year, our Diversability affinity group supports and educates employees on mental wellbeing and wellness, neurodiversity, and physical abilities. …

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Articles
17 Jan, 2024

The Index Experience: What It’s Like to Work at Index Exchange 

Imagine yourself looking for your next career opportunity. You interact with the recruitment team, the hiring managers, and you do …

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Articles
15 Jan, 2024

What Is Google’s Privacy Sandbox and How Can You Get Started? 

Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …

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Andrew Casale
Articles
18 Dec, 2023

2023: The Year Programmatic Embraced Efficiency

With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …

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Person watching streaming tv Optimize Programmatic Monetization in Streaming TV
Articles
21 Nov, 2023

5 Ways to Optimise Programmatic Monetisation in Streaming TV 

As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …

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outstream ad unit
Case studies
15 Nov, 2023

Business Insider Sees 26% Increase in CPMs With Index Exchange’s Outstream Ad Unit 

Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began working with Index Exchange to implement outstream video advertising on its website in 2023

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Articles
17 Oct, 2023

Life at Index: A Spotlight on Our Index Black Affinity Group

Celebrating UK Black History Month reminds me why I stepped into the leadership role for our affinity group, Index Black. …

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Articles
25 Sep, 2023

Better Price Transparency Unlocks More Efficiency and Value in Programmatic

As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …

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