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Blog

Articles
21 Apr, 2026

Introducing Index Cloud: Bring Your Own Intelligence Inside the Exchange

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Articles
06 May, 2026

Why Streaming TV Performance Depends on Smarter Deal Activation  

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Case studies
27 Apr, 2026

A First‑to‑Market Win: dentsu X and Dos Equis Tap Gracenote To Reach American College Football Viewers

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Articles
07 Apr, 2026

Sell-Side Decisioning for Media Owners: How To Create More Value in Programmatic

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Articles
19 Mar, 2026

Unlocking Brand Value Through the Sell Side

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Articles
26 Mar, 2026

Programmatic’s Agentic Future Needs a Stronger Foundation

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Articles
09 Dec, 2024

Reflecting on 2024: Programmatic Transformation in Progress

As 2024 draws to a close, I find myself reflecting on a transformative year that has begun to redefine the …

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Articles
26 Nov, 2024

Engineering Scalable Solutions: Machine Learning and Optimisation at Index Exchange  

Our vision at Index Exchange is total market efficiency, and our engineering teams are using machine learning and optimisation to …

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Articles
18 Nov, 2024

What Is Curation and How Is It Transforming Programmatic Advertising? 

In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …

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Articles
11 Nov, 2024

Black Friday and Cyber Monday Marketing Insights: How To Reach Early Shoppers 

The holiday shopping season is no longer a sprint that starts on Black Friday and ends with Cyber Monday. Over …

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Articles
24 Oct, 2024

Connecting Cultures: The Power of Our Localisation Strategy

At Index Exchange, we take pride in delivering best-in-class service and technology to our customers and partners around the globe.  …

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Articles
17 Sep, 2024

What Google’s Antitrust Trial Means for Ad Tech  

Video Transcript I just returned from Virginia where Index Exchange’s CEO, Andrew Casale, testified on the opening day of the …

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Articles
28 Aug, 2024

Behind the Tech: Building Index Marketplaces

In our “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get a …

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Articles
22 Jul, 2024

Eliminating MFA Sites: How Marketers Can Protect Campaigns and Ensure Quality Ad Placements

As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …

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Articles
11 Jul, 2024

Insights From Our Privacy Sandbox Testing

Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) …

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Articles
13 Jun, 2024

Unlocking the Power of Curation With Index Marketplaces

As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …

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