Sell-side decisioning Archives - Page 3 of 3 - Index Exchange

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Articles

09 Apr, 2025

How SWYM.ai Leveraged Index Marketplaces To Deliver 56% Boost in Client KPIs for Butler/Till

Overview Ad waste continues to plague marketers, with an estimated $20 billion wasted annually due to fraud, made-for-advertising (MFA) sites, …

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Articles

18 Nov, 2024

What Is Curation and How Is It Transforming Programmatic Advertising?

In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …

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Articles

13 Jun, 2024

Unlocking the Power of Curation With Index Marketplaces

As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …

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