Attract a highly engaged streaming audience during summer vacation and back-to-school
Streaming TV viewership peaks in the summer. In June 2024, streaming accounted for 41.4% of total TV viewing time. It continued growing through July, with the top 10 shows and movies surpassing 1 billion viewing minutes.1 Viewership is driven largely by younger audiences (ages 2–17) making the most of summer break.2 This is prime time to engage families with your brand ahead of the back-to-school period.2
Dates
June – September
41.4%
of total TV viewing time was attributed to streaming in June 2024¹
Ages 2-17
drive the most viewership during the summer period²
Display / OLV
Recommended contextual targeting – Summer Vacation
• Seasonal: Holiday Travel
• Travel: Theme: Family Travel
• Travel
• Home and Garden: Lawn and Garden
• Food and Beverage
• Mobile Apps: Mobile App Categories: Travel Apps
Recommended contextual targeting – Back-to-School
• Seasonal: Back-to-School
• Parenting and Kids
• Education
Streaming TV
Recommended content genres – Summer Vacation
• Travel
• Holiday
• Food
• Cooking
• Outdoors
• Nature
Recommended third-party segments via Live-Ramp – Summer Vacation
• Summer Activity
• Summer Vacation Specials
• Summer Blockbusters
• Summer Travel
Recommended content genres – Back-to-School
• Education
• Kids & Family
Recommended third-party segments via Live-Ramp – Back-to-School
• Back-to-School Shoppers
• Back-to-School
Ready to get started?
Contact us to learn more about this package.