Connected TV

Reimagine the future of CTV

ctv-product-header-1600×900

Reimagine the future of CTV

Woman watching CTV

The CTV opportunity

Ad-supported streaming is fueling the growth of CTV, creating a necessary and massive opportunity to reach new audiences. By enhancing the immersive TV experience with the power of programmatic, the Index Exchange marketplace delivers improved quality, reach, and revenue to drive higher ROI for you.

83%

of US households are CTV enabled1

46%

of time spent viewing CTV is on ad-supported apps1

$30B+

will be spent on CTV advertising in the US by 20252

Realize the true value of CTV

We’re building on our nearly 20 years of programmatic experience to extend the same levels of quality, efficiency, control, and transparency we brought to display to CTV. Designed to meet the unique needs of TV buyers and sellers, our dynamic marketplace enables precise delivery and maximized yield.

Realize the true value of CTV

We’re building on our nearly 20 years of programmatic experience to extend the same levels of quality, efficiency, control, and transparency we brought to display to CTV. Designed to meet the unique needs of TV buyers and sellers, our dynamic marketplace enables precise delivery and maximized yield.

Icon for quality

Quality

Index partners with leading media owners, marketers, and DSPs to provide access to a diverse spectrum of premium inventory and demand. We review all inventory and ad creatives so you can trust that you’re transacting in an environment that only enhances your brand.

Icon for efficiency and control

Efficiency and control

Our history of innovation drove us to design a new platform built for efficiency. Our inventory management and curation tools help connect media owners and marketers at scale, resulting in optimized returns and reduced costs.

Custom deals and curated inventory packages streamline access to relevant, addressable inventory to create a vibrant private marketplace and enable more efficient buys.

Icon for transparency

Transparency

Index continues to lead in bringing accountability and transparency to the CTV supply chain–including co-authoring ads.cert 2.0, contributing to the development of OpenRTB 2.6, and providing a receipt for every transaction.

We require all CTV supply to include correctly implemented ads.txt, app-ads.txt, and sellers.json standards so marketers can confidently buy through direct and authorized selling channels, while ensuring media owners preserve the value of their inventory.

“We chose to work with Index in CTV and streaming environments with the expectation they will create innovative capabilities that will drive improved yield and efficiency. Their agnostic approach and willingness to integrate across the ecosystem without bias further develops a fully transparent and fair marketplace.”

Tyler DeNicola
VP, programmatic revenue and partnerships, A+E Networks

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Reach new audiences and drive higher ROI with CTV.

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