Exchange Efficiency

Make the most of every impression by transacting through a programmatic ad exchange built for efficiency.

EFFICIENCY_RBG

Make the most of every impression by transacting through a programmatic ad exchange built for efficiency.

server stacks

When time is measured in milliseconds, getting there first counts

Index Exchange is leading the industry toward total market efficiency. Our modernized exchange platform allows us to efficiently scale and innovate in new channels and formats, resulting in higher win rates and maximized yield at a lower cost to you.

Our approach to exchange efficiency

Our approach to exchange efficiency

Word, Text, Electronics

Advanced technology and infrastructure

We own and operate data centers around the world to minimize latency and ensure a seamless consumer experience. This gives us full control over our auction capacity and speed to respond to bid requests, creating operational efficiencies that boost performance and lower costs across the supply chain.

Stencil, Doodle, Drawing

Predictive intelligence engine

Our predictive intelligence engine allows us to accurately and efficiently facilitate millions of transactions per second—more than even the New York Stock Exchange. Index uses machine learning to help ensure we send only relevant and valuable impression opportunities to DSPs, and to enhance signaling and price guidance for smarter buyer decisioning.

Learn more about exchange efficiency

All Articles

Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …

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Mediavine implemented an addressability strategy for cookie-restricted browsers, achieving a substantial CPM lift today while also preparing for a future …

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The open market lets marketers and media owners reach and monetize audiences at scale. However, the sheer expanse of it …

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