Catherine Cho, Author at Index Exchange

Live event streaming

Articles

22 May, 2025

The New Era of Live Event Advertising in Streaming

This article was originally published on August 5, 2024 and last updated on May 22, 2025. In recent years, the …

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Woman sitting on a couch, holding a remote and choosing content from her smart TV.

Articles

15 Oct, 2024

Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting

The programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardisation to streaming and …

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