Catherine Cho, Author at Index Exchange

Woman sitting on a couch, holding a remote and choosing content from her smart TV.

Articles

Oct 15, 2024

Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting

The programmatic ecosystem has innovated quickly to improve ad performance in streaming TV. OpenRTB 2.6 brought standardization to streaming and …

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Live event streaming

Articles

Aug 05, 2024

The New Era of Live Event Advertising in Streaming

In recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms …

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