New data from Index Exchange shows buyers and streaming TV publishers see growing value in pause ads, but a lack of standardization is slowing programmatic scale.
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This article was originally published on October 14, 2024 and last updated on September 12, 2025. The programmatic ecosystem has …
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In recent years, the landscape of live event advertising has undergone a significant transformation. With more viewers choosing streaming platforms over traditional linear TV to consume live sports, daily news, and other events, the advertising industry is pivoting to keep up.
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