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Category: Case studies

Articles
Dec 16, 2022

 The Most Agile Year on Record: Top Programmatic Ad Trends to Watch in 2023

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Articles
Dec 06, 2022

As Ad Budgets Shrink this Winter, Accountable Programmatic Practices Will Build More Resilient Value Chains

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Articles
Nov 17, 2022

It’s Time to Overhaul Price Floors in Programmatic Advertising 

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Articles
Oct 24, 2022

This British Black History Month, Make These 4 Commitments to Support Black Employees Year Round

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Articles
Oct 13, 2022

Q&A with Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market 

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Articles
Aug 22, 2022

More Transparency in CTV through Ads.txt and App-ads.txt

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cookie on keyboard, CPM lift
Case studies
May 16, 2022

Mediavine Sees CPM Lift in Cookie-Restricted Browsers Globally with LiveRamp and Index Exchange

Overview Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant …

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Women holding a phone
Case studies
Jul 12, 2021

Spanish Digital Publisher Softonic Boosts Outstream Video Revenue

Softonic is a Spanish digital publisher based in Barcelona. It’s the world’s largest app and program download portal, available globally …

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Person, Human, Ping Pong
Case studies
Aug 13, 2020

How Fitbit Achieved Higher Return on Ad Spend via People-Based Marketing

Success Stories: Fitbit Fitbit is a leading health and fitness technology brand. In an effort to reach high-value audiences, Fitbit …

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