Understanding the New Video Placement Guidelines Featuring IAB Tech Lab
Video transcript This video was originally published on August 17, 2023. It was updated on April 23, 2024 to clarify …
Read moreVideo transcript This video was originally published on August 17, 2023. It was updated on April 23, 2024 to clarify …
Read moreVideo transcript Lori Goode: Sustainability is one of the most pressing challenges facing the ad industry today. We all have …
Read moreVideo Transcript Lori Goode: Achieving a sustainable programmatic marketplace requires collaboration across the entire advertising industry. One of the organizations …
Read moreVideo transcript Lori Goode: There’s an increased urgency for the advertising industry to reduce its carbon footprint now, and ultimately …
Read moreWhat is app-ads.txt and how does it bring transparency to streaming TV? Part of the Authorized Digital Sellers standards from …
Read moreCarriage agreements in streaming TV In traditional broadcast and linear TV, network owners strike different carriage and inventory agreements between …
Read moreReducing digital advertising’s carbon footprint While the ad industry’s carbon footprint is considerable, the good news is that many companies …
Read moreUnderstanding addressability in streaming TV Addressability enables marketers to increase their campaign reach, and control frequency—or the number of times …
Read moreUnderstanding positional transparency in ad pods In broadcast TV, different ad breaks within a show, or even the different positions …
Read moreThe programmatic technology behind ad pods and pod bidding In a traditional linear broadcast, when there’s a break in the …
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