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Blog

Articles
18 Feb, 2025

Untapped Potential: How AI Innovation Will Drive the Future of Ad Tech

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Articles
13 Jan, 2025

Freestar Publishers See $300K Incremental Revenue Lift with Highly Viewable Index Exchange Flex Ad Unit

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Articles
15 Oct, 2024

Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting

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Case studies
14 Aug, 2024

Deakin University Sees Sustainability Success Using Index Exchange’s Green Media Products

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Articles
09 Mar, 2024

Celebrating Women in Media: Progress, Challenges and Our Continued Commitment

As we honour International Women’s Day and Women’s History Month, it’s crucial to acknowledge the advancements for women and their …

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Articles
24 Jan, 2024

Life at Index: A Spotlight on Our Diversability Employee Resource Group 

Throughout the year, our Diversability employee resource group (ERG) supports and educates employees on mental wellbeing and wellness, neurodiversity, and …

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Articles
18 Jan, 2024

The Index Experience: What It’s Like to Work at Index Exchange

Imagine yourself looking for your next career opportunity. You interact with the recruitment team, the hiring managers, and you do …

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Articles
15 Jan, 2024

What Is Google’s Privacy Sandbox and How Can You Get Started? 

Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …

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Articles
19 Dec, 2023

2023: The Year Programmatic Embraced Efficiency

With the end of 2023 nearing, I wanted to share some of my reflections on the last 12 months. As …

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Articles
07 Dec, 2023

Decoding the Digital Advertising Trends Shaping Australia in 2024

In the ever-changing advertising industry, staying ahead of the curve is no longer a choice but a necessity for media …

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Articles
22 Nov, 2023

5 Ways to Optimise Programmatic Monetisation in Streaming TV 

As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …

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Articles
16 Nov, 2023

Business Insider Sees 26% Increase in CPMs with Index Exchange’s Outstream Ad Unit 

Overview Business Insider, a global media company that publishes news, stories, and data-driven journalism across a variety of platforms, began …

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Articles
25 Oct, 2023

Life at Index: A Spotlight on Our Index Black Employee Resource Group

Celebrating UK Black History Month reminds me why I stepped into the leadership role for our employee resource group, Index …

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Articles
23 Oct, 2023

Black Friday and Cyber Monday Advertising Success: Four Must-Know Tips

It’s that time of year again when shoppers are eagerly waiting for the deals and discounts that come with Black …

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