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Blog

Articles
18 Feb, 2025

Untapped Potential: How AI Innovation Will Drive the Future of Ad Tech

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Articles
13 Jan, 2025

Freestar Publishers See $300K Incremental Revenue Lift with Highly Viewable Index Exchange Flex Ad Unit

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Articles
15 Oct, 2024

Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting

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Case studies
14 Aug, 2024

Deakin University Sees Sustainability Success Using Index Exchange’s Green Media Products

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Articles
05 Oct, 2023

Navigating Change: The Future of Australian Advertising in the Streaming Era

The TV landscape in Australia is undergoing a transformation with traditional television no longer the solitary monarch of entertainment. The …

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Adult, Male, Man
Articles
27 Sep, 2023

Discover How Supply Path Optimisation Efforts Can Build a Sustainable Programmatic Supply Chain

Supply path optimisation (SPO) is a dynamic decisioning model that reduces duplication, discrepancies, and integration quality to determine a media …

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Articles
25 Sep, 2023

Better Price Transparency Unlocks More Efficiency and Value in Programmatic 

As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …

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Adult, Female, Person
Articles
19 Sep, 2023

Sustainability in Advertising: Impactful Actions for a Greener Future 

Climate change is one of the most pressing challenges we’re all facing today, and the call for more sustainable business …

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Articles
11 Sep, 2023

It’s Time to Overhaul Price Floors in Programmatic Advertising 

This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …

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Articles
30 Aug, 2023

Feed Your Ambition: Engineering at Index Exchange

As an engineering-first company, our foundation is our technology platform and all of the Indexers who come together to improve, …

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Case studies
05 Jul, 2023

NewsBreak Sees 34% CPM Increase Across Its Ad Solutions with Mobile Video Advertising 

Overview As the largest local news app in the US with over 50 million monthly users, NewsBreak prides itself on providing content …

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Articles
04 Jul, 2023

Why Media Buyers Are Flocking to CTV to Meet Audiences

The video advertising market, particularly connected TV (CTV) is rapidly evolving. It’s fascinating to think about just how fast the …

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Articles
21 Jun, 2023

Life at Index: A Spotlight on Our Index Pride Employee Resource Group

Happy Pride Month!   Each June, Pride Month provides us with a time to honour and celebrate the history and accomplishments …

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Articles
07 Jun, 2023

Why FAST Services Are a Can’t-Miss Opportunity for Marketers 

Streaming TV again took centre stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% of …

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