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Blog

Articles
17 Jul, 2025

Innovators Unscripted With Paramount

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Articles
15 Jul, 2025

Innovators Unscripted With Omnicom Media Group

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Articles
10 Jul, 2025

Innovators Unscripted With Scope3

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Case studies
01 Jul, 2025

StackAdapt Enhances Streaming TV Efficiency With Index Exchange’s Ad Podding Solution 

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Articles
27 May, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning

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Person, Human, Popcorn
Articles
07 Oct, 2022

How To Maximise Ad Revenue This Holiday Season

The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …

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Articles
28 Sep, 2022

How To Optimise Your Holiday Campaign This Season

‘Tis the season: we’ve barely said goodbye to winter yet holiday shoppers are already crossing items off their gift lists. …

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Person, Human, LCD Screen
Articles
22 Aug, 2022

More Transparency in CTV Through Ads.txt and App-ads.txt

Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorised Digital Sellers (ads.txt and app-ads.txt) …

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Articles
10 Aug, 2022

How to Select the Right Universal ID: A Guide for Marketers 

As third-party cookies fade away and device manufacturers continue to limit the use of mobile  advertising identifiers, universal IDs have …

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Person, Human, Clothing
Articles
26 Jul, 2022

3 Ways to Prepare Your Addressability Strategy for a Privacy-First World

A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …

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Mobile Phone, Cell Phone, Phone
Articles
07 Jul, 2022

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …

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Articles
22 Jun, 2022

What’s Wrong with CTV Ad Pods? 

Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …

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Computer Keyboard, Computer, Electronics
Articles
14 Jun, 2022

Improvements in Price Discovery will Accelerate the Growth of Programmatic

Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …

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Computer Keyboard, Computer, Hardware
Articles
25 May, 2022

Prebid Mobile 2.0 and the Reopening of the Mobile Ad Marketplace

The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetisation and mediation partners.

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Electronics, Phone, Person
Articles
19 May, 2022

10 Of the Most Exciting OpenRTB 2.6 Features

The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how connected TV …

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