As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …
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As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …
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Over the last several years, the programmatic industry has adopted the IAB Tech Lab’s Authorised Digital Sellers (ads.txt and app-ads.txt) …
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The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how connected TV …
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Over-the-top video (OTT) is a uniquely attractive channel for marketers. It combines the immersive, full-screen experience of television with the …
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The IAB Tech Lab and a group of media owners, media buyers, and anti-fraud partners recently released two new technical …
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