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Topic: Media buyers

Articles
Nov 22, 2023

5 Ways to Optimise Programmatic Monetisation in Streaming TV 

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Articles
Nov 16, 2023

Business Insider Sees 26% Increase in CPMs with Index Exchange’s Outstream Ad Unit 

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Articles
Oct 23, 2023

Black Friday and Cyber Monday Advertising Success: Four Must-Know Tips

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Articles
Oct 05, 2023

Navigating Change: The Future of Australian Advertising in the Streaming Era

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Articles
Sep 27, 2023

Discover How Supply Path Optimisation Efforts Can Build a Sustainable Programmatic Supply Chain

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people sitting, laptop
Articles
Oct 23, 2023

Black Friday and Cyber Monday Advertising Success: Four Must-Know Tips

It’s that time of year again when shoppers are eagerly waiting for the deals and discounts that come with Black …

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Women sitting on stage
Articles
Oct 05, 2023

Navigating Change: The Future of Australian Advertising in the Streaming Era

The TV landscape in Australia is undergoing a transformation with traditional television no longer the solitary monarch of entertainment. The …

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Adult, Male, Man
Articles
Sep 27, 2023

Discover How Supply Path Optimisation Efforts Can Build a Sustainable Programmatic Supply Chain

Supply path optimisation (SPO) is a dynamic decisioning model that reduces duplication, discrepancies, and integration quality to determine a media …

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Adult, Female, Person
Articles
Sep 19, 2023

Sustainability in Advertising: Impactful Actions for a Greener Future 

Climate change is one of the most pressing challenges we’re all facing today, and the call for more sustainable business …

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Mobile phone showing a rocket and an arrow representing programmatic ad trends
Articles
Dec 17, 2022

The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023

There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …

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woman watching CTV with coffee cup and remote
Articles
Dec 13, 2022

A Look Ahead at 2023 and the Future of Digital Advertising in Australia

Evolving economic concerns have wide-ranging implications for the future of digital advertising. After decades of low rises in interest rates …

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Person, Human, Electronics
Case studies
Oct 17, 2022

Leading Brand Boosts Video Completions and Reduces CPMs with Our Inventory Packages

Overview Programmatic short-form video is a cost-effective way to drive brand awareness; however, curating this inventory across all screens and …

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Couch, Furniture, Sitting
Articles
Oct 14, 2022

Q&A with Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market 

As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …

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People sitting down and chatting
Articles
Aug 10, 2022

How to Select the Right Universal ID: A Guide for Marketers 

As third-party cookies fade away and device manufacturers continue to limit the use of mobile  advertising identifiers, universal IDs have …

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Person, Human, Clothing
Articles
Jul 26, 2022

3 Ways to Prepare Your Addressability Strategy for a Privacy-First World

A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …

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