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Topic: Media buyers

Articles
Mar 03, 2023

CTV Advertising Delivers Control and Efficiency for Marketers 

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Articles
Dec 17, 2022

The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023

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Articles
Dec 13, 2022

A Look Ahead at 2023 and the Future of Digital Advertising in Australia

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Articles
Nov 17, 2022

It’s Time to Overhaul Price Floors in Programmatic Advertising 

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Case studies
Oct 17, 2022

Leading Brand Boosts Video Completions and Reduces CPMs with Our Inventory Packages

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Mobile phone showing a rocket and an arrow representing programmatic ad trends
Articles
Dec 17, 2022

The Most Agile Year On Record: Top Programmatic Ad Trends to Watch in 2023

There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …

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woman watching CTV with coffee cup and remote
Articles
Dec 13, 2022

A Look Ahead at 2023 and the Future of Digital Advertising in Australia

Evolving economic concerns have wide-ranging implications for the future of digital advertising. After decades of low rises in interest rates …

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Person, Human, Electronics
Case studies
Oct 17, 2022

Leading Brand Boosts Video Completions and Reduces CPMs with Our Inventory Packages

Overview Programmatic short-form video is a cost-effective way to drive brand awareness; however, curating this inventory across all screens and …

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Couch, Furniture, Sitting
Articles
Oct 14, 2022

Q&A with Liftoff on the Role of Machine Learning and Transparency in the Mobile Ad Market 

As consumers spend more time on their mobile devices, marketers are investing more of their ad budgets into the mobile …

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People sitting down and chatting
Articles
Aug 10, 2022

How to Select the Right Universal ID: A Guide for Marketers 

As third-party cookies fade away and device manufacturers continue to limit the use of mobile  advertising identifiers, universal IDs have …

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Person, Human, Clothing
Articles
Jul 26, 2022

3 Ways to Prepare Your Addressability Strategy for a Privacy-First World

A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …

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Mobile Phone, Cell Phone, Phone
Articles
Jul 07, 2022

Open Measurement Impression Counting Offers More Transparency and Accuracy in Mobile

Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …

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Articles
Jun 22, 2022

What’s Wrong with CTV Ad Pods? 

Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …

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Computer Keyboard, Computer, Electronics
Articles
Jun 14, 2022

Improvements in Price Discovery will Accelerate the Growth of Programmatic

Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …

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Electronics, Phone, Person
Articles
May 19, 2022

10 Of the Most Exciting OpenRTB 2.6 Features

The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how connected TV …

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