Revenue Optimisation Through the Implementation and Adoption of Consent Management Platforms 

Since the EU Cookie Directive came into effect in 2011, obtaining consumers’ consent  has been an imperative — albeit, sometimes challenging — aspect of all supply chain participants’ monetisation strategies, particularly publishers. GDPR requirements made this all the more imperative, mandating that publishers “unambiguously” obtain consent from consumers in order to use their data in ...continue reading

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