Let’s rewind to a time before quarantine and face masks—the year 2019. As we set our sights on 2020, one …
Read more
A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
Read more
Connected TV (CTV) unifies TV’s immersive experience with digital’s precise delivery and real-time insights, a powerful combination that has caught …
Read more
Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
Read more
Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …
Read more
Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …
Read more
The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetisation and mediation partners. …
Read more
The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …
Read more
Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant amount of web activity today occurs in browsers such as Safari, Edge, and Firefox—all of which already restrict use of that identifier.
Read more
The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …
Read more