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Blog

Articles
22 Jan, 2026

Innovators Unscripted: How Agentic Advertising Is Moving From Theory to Action

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Articles
19 Dec, 2025

Charting the Next Era of Programmatic: A Look Back at 2025

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Articles
18 Dec, 2025

Exploring the Future of AI in Advertising With IPG

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Case studies
12 Nov, 2025

Context at Streaming TV Scale: PMG, IRIS.TV, and Index Exchange Drive Brand Lift

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Pc, Computer, Electronics
Articles
20 May, 2019

How Adaptive Timeout™ Incorporates Adaptive Machine Learning

We’re excited to introduce a new feature for media owners: Adaptive Timeout™. Adaptive Timeout helps boost media owners’ revenue through advanced …

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Person, Human, Furniture
Articles
08 May, 2018

How Header Bidding Empowers Media Buyers

The North Star of advertising has always been getting the right message in front of the right person, in the …

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