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Blog

Case studies
12 Nov, 2025

Context at Streaming TV Scale: PMG, IRIS.TV, and Index Exchange Drive Brand Lift

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Articles
07 Oct, 2025

Introducing the Data Vendor Ecosystem: Premium Data and Smarter Decisions Without Added Fees

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Case studies
23 Oct, 2025

The Guardian Boosts Auction Efficiency and Revenue With Index Exchange’s Transparent Dynamic Take Rates 

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Articles
27 May, 2025

Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning

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Articles
18 Nov, 2024

What Is Curation and How Is It Transforming Programmatic Advertising? 

In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …

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Articles
11 Nov, 2024

Black Friday and Cyber Monday Marketing Insights: How To Reach Early Shoppers 

The holiday shopping season is no longer a sprint that starts on Black Friday and ends with Cyber Monday. Over …

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Articles
24 Oct, 2024

Connecting Cultures: The Power of Our Localisation Strategy

At Index Exchange, we take pride in delivering best-in-class service and technology to our customers and partners around the globe.  …

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Articles
17 Sep, 2024

What Google’s Antitrust Trial Means for Ad Tech  

Video Transcript I just returned from Virginia where Index Exchange’s CEO, Andrew Casale, testified on the opening day of the …

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Articles
28 Aug, 2024

Behind the Tech: Building Index Marketplaces

In our “Behind the Tech” blog series, we’re delving into the minds of our engineering team members to get a …

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Articles
22 Jul, 2024

Eliminating MFA Sites: How Marketers Can Protect Campaigns and Ensure Quality Ad Placements

As the ad industry amplifies the need to eliminate made-for-advertising (MFA) sites, many marketers are left wondering what they can …

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Articles
11 Jul, 2024

Insights From Our Privacy Sandbox Testing

Since Google disabled third-party cookies on 1% of Chrome traffic in January, we’ve been busy testing the Protected Audience (PA) …

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Articles
13 Jun, 2024

Unlocking the Power of Curation With Index Marketplaces

As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …

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Articles
29 May, 2024

Meet Our Engineering Teams: The Data Products Division

Our engineering teams are committed to producing an efficient exchange with superior infrastructure, alongside build deep relationships internally and externally. …

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Articles
22 May, 2024

Improving Content Discovery in Streaming TV: Q&A With Plex  

With more content available than ever before, today’s streaming TV viewers are overwhelmed with choice. Not only do viewers struggle …

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