The next phase of programmatic isn’t about adding more tools or introducing more complexity. It’s about something more fundamental: moving …
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At every major inflection point in programmatic advertising, the industry goes through a familiar phase. A powerful new idea emerges, and then the debate over what it actually means follows.
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Index CEO Andrew Casale reflects on the key moments of 2025—from sell-side decisioning to AI to live streaming—and how they’re shaping the next era of programmatic.
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Explore how Index Exchange and IPG are shaping the future of AI in advertising, helping brands unite intelligence and creativity to drive performance.
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Find out how JAKALA, a global agency, uses sell-side decisioning and curation to improve efficiency and campaign outcomes.
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Long-tenured employees highlight their careers at Index Exchange and how their roles evolved alongside the company’s innovation and expansion.
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The shift to first-price auctions intended to simplify programmatic advertising auctions and increase transparency. In theory, this should have created …
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Marketers today expect more from programmatic: addressable reach, measurable outcomes, and smarter use of every media dollar. To meet this …
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I’m thrilled to share that Index Exchange has officially opened our new Bangalore office—a major milestone in our global growth …
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This article was originally published on October 14, 2024 and last updated on September 12, 2025. The programmatic ecosystem has …
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