The shift to first-price auctions intended to simplify programmatic advertising auctions and increase transparency. In theory, this should have created …
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Marketers today expect more from programmatic: addressable reach, measurable outcomes, and smarter use of every media dollar. To meet this …
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I’m thrilled to share that Index Exchange has officially opened our new Bangalore office—a major milestone in our global growth …
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This article was originally published on 14 October 2024 and last updated on 15 September 2025. The programmatic ecosystem has …
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Discover how The Weather Company uses AI-powered weather targeting and sell-side decisioning to deliver smarter, privacy-friendly advertising across channels.
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Want more? Check out the Innovators Unscripted Bonus Round with Nick Halas. Dentsu EMEA’s Nick Halas on how sell-side decisioning …
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LG Ads’ Tony Marlow joins Innovators Unscripted to share how innovation and industry collaboration is transforming the streaming experience.
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Choreograph’s Rich Astley joins Innovators Unscripted to share how AI, automation, and data boost programmatic performance and reduce complexity for media buyers.
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Cognitiv’s Jana Jakovljevic joins Innovators Unscripted to share how activating deep learning on the sell side powers stronger real-time contextual advertising.
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Mark Douglas of MNTN joins Innovators Unscripted to share how AI and precision targeting are unlocking performance in the evolving world of streaming TV advertising.
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