Articles
17 Jul, 2025
Innovators Unscripted With Paramount
Leo O’Connor, EVP, streaming at Paramount, joins Innovators Unscripted to explore streaming TV’s expanding programmatic capabilities and what’s next for the market.
Read more
Articles
15 Jul, 2025
Innovators Unscripted With Omnicom Media Group
Megan Pagliuca, chief product officer of OMG, joins Innovators Unscripted to explore live streaming and how programmatic is evolving within TV.
Read more
Articles
10 Jul, 2025
Innovators Unscripted With Scope3
Scope3 CEO Brian O’Kelley joins Innovators Unscripted to explore how agentic AI and sell-side decisioning are transforming the programmatic ecosystem.
Read more
Articles
02 Jul, 2025
Ad Podding for DSPs: Smarter Bidding, Lower QPS, Better Outcomes
Streaming TV ads are usually delivered in pods—a group of sequential ads shown during a commercial break. For viewers, this …
Read more
Articles
26 Jun, 2025
Meet Our Indexers: The DEI&B Core Team
At Index Exchange, diversity, equity, inclusion, and belonging (DEI&B) are crucial pillars in building an environment where every voice is …
Read more
Articles
27 May, 2025
Unlocking New Value in Programmatic: The Rise of Sell-Side Decisioning
Programmatic advertising is evolving as sell-side decisioning reshapes collaboration among media owners, media buyers, and technology providers to make supply …
Read more
Articles
22 May, 2025
The New Era of Live Event Advertising in Streaming
This article was originally published on August 5, 2024 and last updated on May 22, 2025. In recent years, the …
Read more
Articles
15 May, 2025
2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising
This year’s NewFronts made one thing clear: the future of streaming TV advertising is not just about content, it’s about …
Read more
Articles
09 Apr, 2025
Unlocking Performance With AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai
The programmatic ecosystem is in the midst of an evolution driven by significant advances in AI technology coupled with a …
Read more
Articles
09 Apr, 2025
How SWYM.ai Leveraged Index Marketplaces To Deliver 56% Boost in Client KPIs for Butler/Till
Overview Ad waste continues to plague marketers, with an estimated $20 billion wasted annually due to fraud, made-for-advertising (MFA) sites, …
Read more