How Bing’s AI Chat Will Challenge Search Advertising
Index’s president and CEO, Andrew Casale, spoke to Ad Age about the potential impact AI chatbots could have on the ad tech ecosystem.
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Index’s president and CEO, Andrew Casale, spoke to Ad Age about the potential impact AI chatbots could have on the ad tech ecosystem.
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Index’s president and CEO, Andrew Casale, told Beet.TV, “It’s imperative that the industry adopt common protocols to improve transparency and drive future growth.”
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Sarah Botherway, director, partner development at Index, shared her predictions with The Drum on the UK CTV market.
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Alex Gardner, chief revenue officer at Index, is featured discussing how CTV combines high-quality content with performance insights, and how this channel can drive further value for marketers.
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Digiday’s Tim Peterson spoke to Rob Hazan, senior director of product at Index, about pod bidding for streaming advertising and how it can help strike a balance between maximizing ad revenue and minimizing ad load.
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AdExchanger published an op-ed, penned by Steve Roach, Index’s head of mobile app sales, about why brand marketers are hesitant to lean into a mobile-first approach and how our industry can tackle their concerns.
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Amelia Ward, senior director of buyer development, ANZ at Index, dissects the current video buying structure in Australia and how innovation in programmatic will drive the future of CTV advertising.
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Rob Hazan, senior director of product at Index, discussed CTV and ad fraud in an interview with Beet.TV.
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Matt Barash, senior vice president of Americas and global publishing at Index, weighs in on Twitter’s future approach to advertising and brand safety.
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Index’s president and CEO, Andrew Casale discussed why Google is resisting to break up its ad tech operations.
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