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A Pragmatic Approach To Banishing MFA From The Supply Chain

Andrew Casale, CEO of Index Exchange, wrote an op-ed for AdExchanger discussing the need to eliminate MFA (Made-for-Advertising) publishers from the supply chain. He emphasized using tools like Sellers.json to track and remove fraudulent traffic sources. Casale also called on both buy and sell sides to support legitimate publishers and clean up the ecosystem.

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Explained: Index Exchange’s new Marketplaces product

Index’s president and CEO, Andrew Casale, joined Ari Paparo on the Marketecture Podcast to discuss the Marketplaces launch, touching on how it will fundamentally change the way ad tech integrates and how its competitive business model sets Index apart, driving more ad spend to working media.

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