In the News

Index Exchange and Chalice’s partnership is mentioned alongside insights from Andrew Casale, CEO of Index Exchange, in this AdExchanger article. The piece explores the shift of ad tech and marketing software to cloud-based infrastructure, driven by privacy standards and the need for innovative ad targeting and attribution in a post-cookie world.

Index Exchange was highlighted in Adweek for its collaboration with Chalice to integrate its containerized algorithm, enabling buyers to bid across the entire internet with enhanced real-time curation. The piece also showcased Index Exchange’s launch of Index Marketplaces, a new curation product that allows partners to curate inventory more effectively.

Digiday spoke with Index Exchange CEO Andrew Casale and Cognitiv CEO Jeremy Fain about their new partnership. By combining Cognitiv’s ContextGPT with Index’s Marketplaces platform, the collaboration helps advertisers move beyond keywords and audience segments, using AI to analyze millions of websites daily for better ad targeting without relying on cookies.

AdExchanger covered Adelaide’s Business of Attention event, highlighting the importance of attention in the bid stream as a key takeaway. Mike McNeeley, senior vice president, Product was featured in the coverage, sharing insights on how curating inventory into PMPs based on attention scores can help advertisers overcome challenges in effectively leveraging attention signals in programmatic bidding.

Digiday reported from the Prebid Summit, where Andrew Casale, CEO of Index Exchange, warned that IP addresses could be the next targeting tool phased out, following third-party cookies and Android IDs. He cautioned that IP-based solutions may not be sustainable and require careful consideration. Casale also acknowledged the progress of Google’s Privacy Sandbox but noted it still has room for improvement.

Marketing Brew shares that Index Exchange is among the programmatic ad-tech companies pitching curated services, offering advertisers access to select lists of vetted publishers and partners. This shift toward curation, aimed at mitigating ad waste and enhancing quality, contrasts with traditional programmatic advertising, which focused on targeting audiences across the entire web.

Index Exchange was mentioned in AdExchanger as the exclusive SSP partner for Prohaska Consulting’s new ProNews Collective, a private marketplace for premium news publishers. The article highlights that all ad inventory from participating publishers will be available through these PMPs, aiming to combine scale with brand safety for advertisers.

Adweek covered the ongoing challenges in the ad tech industry as firms invested millions in preparation for a cookieless future, with CEO Andrew Casale of Index Exchange offering his input on the situation

Index Exchange has partnered with Chalice, and in Digiday’s coverage of this announcement, they highlight how the integration involves containerizing Chalice’s machine learning models within Index’s cloud infrastructure, eliminating the need for traditional pinging. This setup could unlock valuable publisher data for bidding, offering more efficient and transparent bidding processes.

The Drum mentioned Index Exchange, CEO Andrew Casale in its coverage of the DOJ v. Google trial, noting that he reinforced concerns about Google’s dominant role in ad auctions. Casale pointed out how Google’s influence over auction outcomes and its control of essential data hinder publishers’ ability to operate effectively and innovate within their own business models.