In the News

Lori Goode, CMO of Index Exchange, looked back at 2023 with the CMO Convo Podcast and shared insight on how marketing leaders have responded to topic like the deprecation of third-party cookies, sustainability, DE&I, AI, and tighter budgets.

MediaPost published an article around Index Exchange’s direct integration with FreeWheel that unlocks a new direct path to premium streaming TV inventory, enhancing media buyers’ access to valuable inventory and increasing the diversification of demand for media owners.

Index’s chief technology officer, Ray Ghanbari, joined the Taking Inventory Podcast to discuss transparency and efficiency in ad tech, the challenges of managing internet-scale transactions, combating ad fraud, and the future of the industry.

“With more transparency entering the bidstream, we’ll start to see the open market flourish as a way to buy CTV supply,” Rob Hazan, senior director of product, streaming TV at Index told AdExchanger.

Andrew Casale, President and CEO at Index, spoke to Marketing Brew about what Google’s IP Protection feature could mean for the industry, and the work that lies ahead for the ad tech industry.

At ProgrammaticIO, Jess Breslav, chief customer officer at Index, shared that there is a flight to quality and safety as well as a focus on sustainability, and all of these considerations are changing how the industry views strategy and innovation.

Andrew Casale, president and CEO at Index Exchange, spoke to AdExchanger about the risk responsibility measures SSPs should be taking to protect publishers.

Andrew Casale, president and CEO at Index Exchange, sat down with Rob Beeler of Beeler.tech to discuss MediaMath’s bankruptcy, how SSPs can be good financial stewards for publishers, and the importance of education in our industry.

Index Exchange’s chief marketing officer, Lori Goode, spoke to Beet.TV about OpenRTB 2.6 and how it enhances the efficiency of streaming TV advertising while also contributing to sustainability.

“We have always made an effort to block inventory that is low effort or low quality, has a high ad density to content ratio, and has high levels of social or display ad traffic, which are all common criteria of MFA content,” Index Exchange told Digiday.