MediaPost highlighted Index’s partnership with MNTN and the strong CTV results seen on the exchange. The article shared, “The performance seen across the publishers on the Index platform has been extremely strong.”
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Evan Krauss, senior vice president, buyer development at Index, told Beet.TV, “We see CTV as one of the biggest opportunities in digital media as TV transitions to a digital format.”
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Index’s chief revenue officer, Alex Gardner, weighs in on Netflix’s entry into advertising and brand safety in The Drum.
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Index’s chief customer officer, Jessica Breslav, speaks with Digiday about the value of direct deals and why we’re seeing increased interest from media owners and buyers.
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Ad Age featured Matt Barash, senior vice president of Americas and global publishing at Index, as one of the 12 ad tech execs leading the cookieless evolution.
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Adele Wieser, regional managing director APAC at Index, discussed how consumer trust is the key to sustaining the future of digital advertising in APAC.
Read more Index’s senior vice president of Americas told Digiday, “It’s imperative that we not lose sight of the primary objective, to reinvent how we transact to improve consumer privacy”.
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Index Exchange spoke to Adweek about the seller-defined audiences protocol from IAB Tech Lab.
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Matt Barash, senior vice president of Americas at Index, dove into the factors he believe informed Google’s latest delayed cookie deprecation.
Read more Index’s senior vice president of Americas, Matt Barash, discussed Google’s move to postpone killing cookies in Chrome.
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