Channels and Formats

Create a seamless digital experience that engages audiences across devices, channels, and ad formats. 

CHANNELS_RBG

Create a seamless digital experience that engages audiences across devices, channels, and ad formats. 

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Tap into one exchange to power every ad format, on any screen

Consumer attention is more fragmented than ever, publishers are embracing new channels, and the number of programmatically enabled ad formats is expanding. 

It takes the right mix of these channels and formats working in concert to guide each consumer’s path to purchase, which is why Index Exchange has built a trusted marketplace that prioritizes efficiency and transparency across every channel.

Our approach to an omnichannel exchange

Index enables media owners and buyers to transact across the spectrum of programmatic ad formats within a single platform.

Our approach to an omnichannel exchange

Index enables media owners and buyers to transact across the spectrum of programmatic ad formats within a single platform.

Monitor, Display, Screen

Connected TV (CTV)

Engage viewers with video ads that appear within the commercial breaks of streaming TV content, such as network TV shows, movies, and live sports.

Mobile phone

Mobile app

Designed for smartphones, tablets, or wearable devices, these banner and video ads appear within apps, such as rewarded video and interstitials.

Text, Label, Camera

Native

Responsive ads are composed in real time to match the look and feel of the website or app where they’re served.

Pc, Computer, Electronics

Web banner

Static image or interactive ads are displayed within designated positions on a website, such as leaderboards and 300×250 rectangles.

Monitor, Electronics, Screen

Web video

In-stream ads are skippable and non-skippable video ads that play within a website’s video player before, during, or after video content, such as pre-roll or mid-roll ads. Outstream video ads appear within banner, interstitial, in-feed, and native positions on a website.

Learn more about omnichannel

All Articles

Connected TV (CTV) unifies TV’s immersive experience with digital’s precise delivery and real-time insights, a powerful combination that has caught …

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Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …

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Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …

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