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Results for: "third-party cookies"

Roni talking about Topics API

Privacy Sandbox: What Is the Topics API?

Interest-based advertising with the Topics API The Privacy Sandbox Topics API replaces the FLoC (Federated Learning of Cohorts) proposal and …

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Roni Gordon

Privacy Sandbox: What Is the Protected Audience API?

How the Protected Audience API works Protected Audience, previously named FLEDGE, uses the concept of interest groups, which enables marketers …

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Articles

What Is Google’s Privacy Sandbox and How Can You Get Started?

Google Chrome plans to fully phase out third-party cookies in 2024, and with 63% of the global market share, this …

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Head, Person, Face

Addressability Solutions for a Post-Cookie World

Privacy-centric addressability solutions Third-party cookies are already restricted in browsers like Safari, Firefox, and Edge, and Google Chrome also plans …

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Two people watching CTV surrounded by holiday decorations
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How To Maximize Ad Revenue This Holiday Season

The holiday season is upon us, and though there’s uncertainty around how consumers will react to ongoing inflation concerns, we …

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How to Select the Right Universal ID: A Guide for Marketers

As third-party cookies fade away and device manufacturers continue to limit the use of mobile advertising identifiers, universal IDs have …

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Articles

3 Ways to Prepare Your Addressability Strategy for a Privacy-First World

A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …

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Person, Human, Face
Articles

How to Navigate the Future of Programmatic

The future of programmatic is invariably shaped by the recent tectonic shifts we’ve seen taking place all across the ad …

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What You Need to Know about Topics API, Google’s Replacement for FLoC

When Google Chrome delayed the deprecation of third-party cookies last year, it signaled that big changes were imminent. Sure enough, on January …

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Meet Ray Ghanbari, Chief Technology Officer at Index Exchange

In December 2021, we welcomed Ray Ghanbari as our new CTO, overseeing our engineering, IT, and infrastructure organizations. Ray brings …

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