Paul Zovighian, Author at Index Exchange

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Articles

09 Apr, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai

The programmatic ecosystem is in the midst of an evolution driven by significant advances in AI technology coupled with a …

What Is Curation and How Is It Transforming Programmatic Advertising?

In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …

Unlocking the Power of Curation with Index Marketplaces

As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …

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Author: Paul Zovighian

2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai

KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange

Reflections From the Stage: Preparing for the Golden Age of Streaming TV Advertising

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai

What Is Curation and How Is It Transforming Programmatic Advertising?

Unlocking the Power of Curation with Index Marketplaces