Paul Zovighian, Author at Index Exchange

Rows of block pieces sorted into containers by color.

Articles

18 Nov, 2024

What Is Curation and How Is It Transforming Programmatic Advertising?

In today’s crowded digital space, effectively reaching the right audience is more essential—and complex—than ever. Curation offers a precise, streamlined …

Articles

13 Jun, 2024

Unlocking the Power of Curation with Index Marketplaces

As ad buying continues to shift toward curation, Index Marketplaces marks a new beginning for programmatic executions: one that’s more …

Author: Paul Zovighian

Engineering Scalable Solutions: Machine Learning and Optimisation at Index Exchange

What Is Curation and How Is It Transforming Programmatic Advertising?

Black Friday and Cyber Monday Marketing Insights: How To Reach Early Shoppers

Measuring Streaming TV Performance: It’s Time To Consider Duration-Based Reporting

What Is Curation and How Is It Transforming Programmatic Advertising?

Unlocking the Power of Curation with Index Marketplaces