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Blog

Articles
09 Apr, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Articles
09 Apr, 2025

How SWYM.ai Leveraged Index Marketplaces To Deliver 56% Boost in Client KPIs for Butler/Till

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Blog
08 Apr, 2025

Reflections From the Stage: Preparing for the Golden Age of Streaming TV Advertising  

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Case studies
13 Jan, 2025

Freestar Publishers See $300K Incremental Revenue Lift with Highly Viewable Index Exchange Flex Ad Unit

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Electronics, Remote Control, Person
Articles
29 Mar, 2023

To Stay Competitive, UK Broadcasters Should Embrace Programmatic 

There was much cause for optimism at this year’s VideoWeek New Video Frontiers, with significant excitement around CTV’s growth prospects …

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Articles
21 Mar, 2023

Growing Our Index Engineering Team in India

As an engineering-first company, Index Exchange has long invested in building talent and growing our technical teams. I was immediately …

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woman watching CTV advertising
Articles
02 Mar, 2023

CTV Advertising Delivers Control and Efficiency for Marketers

Amid an uncertain economy, marketers across industries are getting creative and looking for ways to maximise their resources. Already-tightened budgets …

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People watching CTV on the couch programmatic efficiency
Articles
27 Feb, 2023

Programmatic Efficiency Through Collaboration: 3 Trends that Will Transform the UK Digital Landscape in 2023

The UK is facing a very challenging 2023 economically, as consumer spending power and marketing budgets shrink. With that, prioritising …

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People, Person, Woman
Articles
10 Jan, 2023

How We’re Building a Diverse and Inclusive Workplace at Index 

Building a culture based on diversity, equity, and inclusion (DE&I) is imperative to the workplace. Here at Index, we understand …

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Mobile phone showing a rocket and an arrow representing programmatic ad trends
Articles
16 Dec, 2022

 The Most Agile Year on Record: Top Programmatic Ad Trends to Watch in 2023

There’s no doubt that the advertising industry is facing strong headwinds as we approach the year’s end. Consumer spending is …

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Woman, Adult, Female
Articles
06 Dec, 2022

As Ad Budgets Shrink this Winter, Accountable Programmatic Practices Will Build More Resilient Value Chains

UK media owners have been pivotal in bringing attention, awareness, and depth to the turbulent stories that have shaped 2022. …

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Articles
01 Nov, 2022

Realising the True Value of Programmatic CTV

According to recent reports, streaming viewership surpassed cable television for the first time this year. As marketers continue to shift their …

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Hair, Person, Human
Articles
24 Oct, 2022

This British Black History Month, Make These 4 Commitments to Support Black Employees Year Round

As director of people at Index and a diversity champion, I’ve been contemplating the importance of UK Black History Month …

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Articles
17 Oct, 2022

Leading Brand Boosts Video Completions and Reduces CPMs with Our Inventory Packages

Overview Programmatic short-form video is a cost-effective way to drive brand awareness; however, curating this inventory across all screens and …

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