A privacy-centric future is inevitable for digital advertising as the industry collectively takes the proper measures to uphold consumer trust. …
Read more
Connected TV (CTV) unifies TV’s immersive experience with digital’s precise delivery and real-time insights, a powerful combination that has caught …
Read more
Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
Read more
Connected TV (CTV) growth is booming with ad spend expected to reach $21.2 billion this year, according to the IAB. …
Read more
Programmatic ad spend continues to reach new milestones year after year as marketers invest more of their ad dollars in …
Read more
The mobile advertising market continues to consolidate, leaving app developers with fewer and fewer options for monetisation and mediation partners. …
Read more
The IAB Tech Lab published OpenRTB 2.6 this spring, a notable update to the OpenRTB protocol designed to improve how …
Read more
Overview Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant …
Read more
The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …
Read more
Continuing our long-standing commitment to bring value back to both media owners and buyers and enable a more efficient supply …
Read more