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Category: Articles

Articles
15 May, 2025

2025 NewFronts Recap: 4 Trends Shaping the Future of Streaming TV Advertising

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Articles
09 Apr, 2025

Unlocking Performance with AI-Driven Sell-Side Decisioning: Q&A With Butler/Till and SWYM.ai 

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Case studies
15 Apr, 2025

KINESSO Achieves 35% Lower Carbon Emissions for Ad Campaign With Index Exchange 

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Articles
08 Apr, 2025

Reflections From the Stage: Preparing for the Golden Age of Streaming TV Advertising  

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Person watching streaming tv Optimize Programmatic Monetization in Streaming TV
Articles
21 Nov, 2023

5 Ways to Optimise Programmatic Monetisation in Streaming TV 

As streaming TV continues to grow, programmatic technology is rapidly evolving right alongside it. We’re finally seeing technical implementation catch …

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Face, Happy, Head
Articles
17 Oct, 2023

Life at Index: A Spotlight on Our Index Black Affinity Group

Celebrating UK Black History Month reminds me why I stepped into the leadership role for our affinity group, Index Black. …

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Articles
25 Sep, 2023

Better Price Transparency Unlocks More Efficiency and Value in Programmatic

As the programmatic market continues to mature, a central theme has emerged—the pursuit of efficiency and genuine value creation. There …

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Adult, Female, Person
Articles
19 Sep, 2023

Sustainability in Advertising: Impactful Actions for a Greener Future 

Climate change is one of the most pressing challenges we’re all facing today, and the call for more sustainable business …

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person sitting on the floor with a computer and aphone
Articles
11 Sep, 2023

It’s Time to Overhaul Price Floors in Programmatic Advertising 

This post was originally published on November 9, 2022 and last updated on September 11, 2023. Price floors and rate …

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people in an office showing engineering at index
Articles
30 Aug, 2023

Feed Your Ambition: Engineering at Index Exchange

As an engineering-first company, our foundation is our technology platform and all of the Indexers who come together to improve, …

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Parade, Person, Accessories
Articles
20 Jun, 2023

Life at Index: A Spotlight on Index Pride

Happy Pride Month!   Each June, Pride Month provides us with a time to honour and celebrate the history and accomplishments …

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Computer Hardware, Electronics, Hardware
Articles
13 Jun, 2023

Q&A with FreeWheel on Programmatic in Streaming TV

In a relatively short amount of time, the streaming TV market has seen rapid growth, bringing new opportunities in advertising …

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Articles
07 Jun, 2023

Why FAST Services Are a Can’t-Miss Opportunity for Marketers

Streaming TV again took centre stage at this year’s upfronts. In fact, a survey from The Trade Desk showed 59% of …

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Articles
11 May, 2023

LADbible Group Sees 86% View-through Rate on Outstream Video Ads with Index Exchange 

Discover how LADbible Group leveraged Index’s outstream video ad unit to offer a richer advertising experience for its consumers.

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