The 2024 Paris Olympics will captivate billions of global fans, offering marketers a unique chance to reach a diverse audience across multiple devices
Billions of fans will tune in worldwide for 2024’s Paris Olympics, making it a can’t-miss event for marketers. This event is beloved and popular amongst a diverse set of consumers who won’t miss out on this limited time experience. In fact, over 3 billion people watched the most recent Tokyo 2020 event, making it the most streamed Olympics ever.1
Dates
July 6-August 11
3B
People watched the most recent Tokyo 2020 event¹
Recommended categories
Sports: Olympics
Category segment recommendation
Sports
Content genre
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