Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …
Read moreExchange Efficiency
Make the most of every impression by transacting through a programmatic ad exchange built for efficiency.
Make the most of every impression by transacting through a programmatic ad exchange built for efficiency.
When time is measured in milliseconds, getting there first counts
Index Exchange is leading the industry toward total market efficiency. Our modernised exchange platform allows us to efficiently scale and innovate in new channels and formats, resulting in higher win rates and maximised yield at a lower cost to you.
Our approach to exchange efficiency
Our approach to exchange efficiency
Advanced technology and infrastructure
We own and operate data centres around the world to minimise latency and ensure a seamless consumer experience. This gives us full control over our auction capacity and speed to respond to bid requests, creating operational efficiencies that boost performance and lower costs across the supply chain.
Predictive intelligence engine
Our predictive intelligence engine allows us to accurately and efficiently facilitate millions of transactions per second—more than even the New York Stock Exchange. Index uses machine learning to help ensure we send only relevant and valuable impression opportunities to DSPs, and to enhance signalling and price guidance for smarter buyer decisioning.