Exchange Efficiency

Make the most of every impression by transacting through a programmatic ad exchange built for efficiency.

EFFICIENCY_RBG

Make the most of every impression by transacting through a programmatic ad exchange built for efficiency.

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When time is measured in milliseconds, getting there first counts

Index Exchange is leading the industry toward total market efficiency. Our modernised exchange platform allows us to efficiently scale and innovate in new channels and formats, resulting in higher win rates and maximised yield at a lower cost to you.

Our approach to exchange efficiency

Our approach to exchange efficiency

Word, Text, Electronics

Advanced technology and infrastructure

We own and operate data centres around the world to minimise latency and ensure a seamless consumer experience. This gives us full control over our auction capacity and speed to respond to bid requests, creating operational efficiencies that boost performance and lower costs across the supply chain.

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Predictive intelligence engine

Our predictive intelligence engine allows us to accurately and efficiently facilitate millions of transactions per second—more than even the New York Stock Exchange. Index uses machine learning to help ensure we send only relevant and valuable impression opportunities to DSPs, and to enhance signalling and price guidance for smarter buyer decisioning.

Learn more about exchange efficiency

All Articles

Beginning this month, we’re introducing a more accurate and reliable form of impression counting that accounts for in-view ads in …

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Overview Although the third-party cookie is set to expire in 2023 (when it will be deprecated in Chrome), a significant …

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The open market lets marketers and media owners reach and monetise audiences at scale. However, the sheer expanse of it …

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