Target streaming TV to showcase your brand during the shopping season
Holiday shopping is starting earlier than ever before. Marketers now need to start running campaigns as early as October to make the most of the most important retail and e-commerce period of the year. Key to success is ensuring that your streaming media campaigns target premium supply. Use Inventory Packages curated for streaming TV to deliver high-impact messages through premium media and content that aligns with your brand.
Marketers increasingly know that targeting premium streaming TV supply drives results. The survey below illustrates the importance of curating premium supply across marketing funnel goals.
Improvement in ROI performance with streaming TV content according to US agencies and brand marketers1
- Improves ROI for upper-funnel goals: 64%
- Improves ROI for mid-funnel goals: 64%
- Improves ROI for lower-funnel goals: 40%
Available: Globally
1% of respondents, Premion, 2023, 2Statista.com, 2022
+£82 Billion
Spend in the UK during the 2022 shopping season¹
67%
Of UK consumers name online browsing as their main inspiration for Christmas gift ideas²
Simplify your streaming TV buying with increased content access to:
Simplify your streaming TV buying with increased content access to:
Unlock new inventory
Improve content alignment
Include signal visibility within deal structures
Target a wide variety of signals to build your streaming TV campaigns
Genre
Livestream
Rating
Language
Network and channel
Series
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