Addressability Archives - Page 3 of 3

Articles

20 Jul, 2020

Announcing Global Support for LiveRamp IdentityLink®

Editor’s note: On May 24, 2021, LiveRamp introduced RampID™, a new name for the LiveRamp pseudonymous identifier, formerly known as IdentityLink. …

Articles

15 Jun, 2020

Index Exchange has long endorsed the belief that the future of programmatic advertising will move away from relying on the cookie …

Articles

28 Jan, 2020

Last year, Google announced changes to cookie settings as a way for them to prepare for larger cookie changes coming in 2020. …

Articles

30 Dec, 2019

With 2020 upon us, so is the newest privacy law. Launching on January 1, 2020, the California Consumer Privacy Act …